Post by account_disabled on Feb 28, 2024 9:06:17 GMT
Has the GDPR already shaken up your certainties about data processing enough? There are many changes to make and they affect all aspects of your business. Marketing has been greatly affected by the new regulation, the effects of which also have a profound impact on the emails and newsletters that your company sends. How can you make your messages compliant with the law? Email marketing and GDPR: how to adapt your messages to the legislation REGISTRATION FORMS The first changes you need to make concern the registration forms. Why are you asking for a user's personal data? How do you intend to use them? Are you planning to send emails? Make sure you explicitly state the reasons for your request. Not only that, you must also ask for consent to subscribe the user to a mailing list if that was not the primary intent of filling out the form.
For example, imagine you create a lead Nigeria Phone Number generation campaign that uses an eBook as a lead magnet . You ask the user to sign up to receive the downloadable content but probably, in addition to the automation process, you want to include the contact in a mailing list. Here, first you have to acquire explicit consent! In this case the most effective and safe method is double opt-in . And the privacy policy ? Surely your site has a dedicated page. But now you have to give the user who is about to leave you his data a fair amount of information: identity of the company, use of the data, how to request cancellation, etc. Therefore it is advisable to include a link to privacy under the registration form policy , to be consulted before completing it. THE EMAILS Emails must also contain certain information to comply with the GDPR . First, company data! Not all have them in the footer but they are necessary and must include a physical address.
Another element not to be underestimated is the famous UNSUBSCRIBE. Did you remove it so as not to lose contact? Even before the new privacy regulation this move was dangerous for the health of your email marketing . Now it's simply illegal. The possibility of withdrawing consent to data processing, according to the GDPR , must be guaranteed and easily executable. Therefore, include a link in each of your emails to unsubscribe from the mailing list . You can put it in the footer or before the content; many use it next to the link to change contact details and settings. This tool is also necessary because it gives the user the possibility of managing the registration he has made. There is no doubt, the new regulation on personal data protection is affecting everyone's work. But the changes necessary to adapt will allow you to avoid penalties and reassure your customers.
For example, imagine you create a lead Nigeria Phone Number generation campaign that uses an eBook as a lead magnet . You ask the user to sign up to receive the downloadable content but probably, in addition to the automation process, you want to include the contact in a mailing list. Here, first you have to acquire explicit consent! In this case the most effective and safe method is double opt-in . And the privacy policy ? Surely your site has a dedicated page. But now you have to give the user who is about to leave you his data a fair amount of information: identity of the company, use of the data, how to request cancellation, etc. Therefore it is advisable to include a link to privacy under the registration form policy , to be consulted before completing it. THE EMAILS Emails must also contain certain information to comply with the GDPR . First, company data! Not all have them in the footer but they are necessary and must include a physical address.
Another element not to be underestimated is the famous UNSUBSCRIBE. Did you remove it so as not to lose contact? Even before the new privacy regulation this move was dangerous for the health of your email marketing . Now it's simply illegal. The possibility of withdrawing consent to data processing, according to the GDPR , must be guaranteed and easily executable. Therefore, include a link in each of your emails to unsubscribe from the mailing list . You can put it in the footer or before the content; many use it next to the link to change contact details and settings. This tool is also necessary because it gives the user the possibility of managing the registration he has made. There is no doubt, the new regulation on personal data protection is affecting everyone's work. But the changes necessary to adapt will allow you to avoid penalties and reassure your customers.