Post by kmstfatema on Mar 6, 2024 3:38:39 GMT
What can make a difference in the advertising sector? Advertising campaigns, over the years, have always caused interruptions in the use of services. If we think for example about advertising on television, it interrupts the film or program you are watching and the same goes for YouTube (the advertising interrupts the video). Facebook has introduced a new advertising style that "hides" among the contents and, at times, users almost don't even realize that they are watching sponsored content. We will return to these aspects soon. Meanwhile, for those who want to delve deeper into the topic, the free webinar The hidden details of digital advertising is available.
Digital marketing and brand promotion: Before delving into the concepts Germany Telegram Number Data related to digital, it is worth understanding the distinction between traditional and digital marketing. For one thing, sales funnels are pretty much opposite. In the case of digital marketing, in fact, users already know what they want and perhaps discover a company through search intent or actual purchasing interest. On the contrary, in traditional marketing the user has often not expressed a need, but it is the advertising message that, coldly, tries to stimulate him. The image represents the difference between the digital marketing funnel and the digital marketing funnel. On the left is the digital marketing funnel which includes, in order, the words: Inform, remind, persuade, convince, influence and finally sell. On the right, however, the traditional marketing funnel is represented which starts from the word sell and ends with the word "inform".
The advertisement market. Google and Facebook Having understood how useful Google and social media can be in terms of marketing, let's see in more detail how adverts on these channels work, also remembering the availability of the free webinar on the topic. Google ads logoGoogle A ds, Google's sponsored campaign tool, allows you to obtain measurable results in terms of reach (inform), consideration (remember), traffic (persuade), lead generation (convince), sales, app installation or all previous together. To do this, Google allows the advertiser to make their adverts appear on Google, on websites, on apps, on YouTube and on Gmail. google my business logo Furthermore , Google also makes My Business available to companies . Completely free tool, useful for obtaining more visits to the website, receiving phone calls to the point of sale and providing directions to it. Facebook Ads Facebook logo As for Facebook Ads, the latter is another paid tool that allows you to obtain just as many measurable results.
Digital marketing and brand promotion: Before delving into the concepts Germany Telegram Number Data related to digital, it is worth understanding the distinction between traditional and digital marketing. For one thing, sales funnels are pretty much opposite. In the case of digital marketing, in fact, users already know what they want and perhaps discover a company through search intent or actual purchasing interest. On the contrary, in traditional marketing the user has often not expressed a need, but it is the advertising message that, coldly, tries to stimulate him. The image represents the difference between the digital marketing funnel and the digital marketing funnel. On the left is the digital marketing funnel which includes, in order, the words: Inform, remind, persuade, convince, influence and finally sell. On the right, however, the traditional marketing funnel is represented which starts from the word sell and ends with the word "inform".
The advertisement market. Google and Facebook Having understood how useful Google and social media can be in terms of marketing, let's see in more detail how adverts on these channels work, also remembering the availability of the free webinar on the topic. Google ads logoGoogle A ds, Google's sponsored campaign tool, allows you to obtain measurable results in terms of reach (inform), consideration (remember), traffic (persuade), lead generation (convince), sales, app installation or all previous together. To do this, Google allows the advertiser to make their adverts appear on Google, on websites, on apps, on YouTube and on Gmail. google my business logo Furthermore , Google also makes My Business available to companies . Completely free tool, useful for obtaining more visits to the website, receiving phone calls to the point of sale and providing directions to it. Facebook Ads Facebook logo As for Facebook Ads, the latter is another paid tool that allows you to obtain just as many measurable results.