Custom Audience such as Custom

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You can see that I tried Lookalike 6%-10%, I checked Overlap with Lookalike 1%, the result was no overlap. 5/5 | Lookalike Audience not updated What cannot be told in this topic is that Lookalike Audience is a Static Audience, unlike other types of Custom Audience such as Custom Audience groups from a page or website. These Custom Audience groups are updated all the time. You will notice that when creating these Custom Audiences,


there will be a value to enter called “in the past … day”. These Whatsapp Number List Custom Audience groups are called Dynamic Audiences, meaning the information will be updated all the time. Unlike Lookalike Audience, which is a Static Audience, the Audience will not update after it is created. Therefore, when we've been advertising for a while and the performance starts to fall, what we should do is we should create a new Lookalike Audience to get a new target group. –



So how often should we refresh Lookalike Audience? Personally, I think we need to look at the number of days it takes to come back and buy again. If people come back to buy your product every 1 month, it is recommended that you refresh Lookalike Audience every month or 1 month or more at least. But if your product is a product that takes a very long time to make a purchase decision, such as 3 months, it may not need to be updated frequently.