Post by account_disabled on Dec 23, 2023 10:15:13 GMT
“ The new privacy of the digital ecosystem ” by Infinia is made up of two installments, since after this first publication, the technology company points out, they will launch the second part in a couple of months, addressing Google Chrome cookies , and the impact that leave this in the new digital environment. PwC's audit of its DMP and compliance with the legislative frameworks of the GDPR and the CCPA, set a precedent in the advertising industry, and now Infinia continues to bet on the transparency and privacy of its users , providing a whitepaper for everything the sector , with the solution to Apple's IFDA . According to Lidia Loureiro , Head of Marketing at Infinia: “ At Infinia, we always seek to be at the forefront of all aspects of privacy: due to our status as a data technology, it is imperative for us to be “sponsors” of privacy .
Well, right now, what our clients and the market in general are demanding is to understand what is happening in the digital ecosystem and where we are going. In just under 2 years, two news stories Phone Number List have occurred that shake the structure of digital advertising as we knew it, and that generates a lot of confusion that we should not feed. For this reason, at Infinia, this year we want to position ourselves as an aid to understanding what is happening and to be an informative and educational channel. This first installment of this format contains an introduction to understand why digital Walled Gardens are making these decisions, and what it implies for the coming years. A complete explanation about the consequences of iOS 14 depending on which players, the market and Apple itself.
The presentation by those from “Cupertino” about the new feature in its iOS 14 operating system, called “ Tracking Transparency ”, by which when an app wants to track a user's Internet browsing it must ask for permission, has meant a change in the digital ecosystem that will affect any technology that uses advertising identifiers to function. Although this measure does not mean the disappearance of the IDs that allow one user to be differentiated from another, according to the whitepaper published by Infinia, it is very likely that a large part of the users will not grant this permission when the question appears, and will start using the application anonymously (Infinia publishes in its samples that about 98% of users did not grant permission).
Well, right now, what our clients and the market in general are demanding is to understand what is happening in the digital ecosystem and where we are going. In just under 2 years, two news stories Phone Number List have occurred that shake the structure of digital advertising as we knew it, and that generates a lot of confusion that we should not feed. For this reason, at Infinia, this year we want to position ourselves as an aid to understanding what is happening and to be an informative and educational channel. This first installment of this format contains an introduction to understand why digital Walled Gardens are making these decisions, and what it implies for the coming years. A complete explanation about the consequences of iOS 14 depending on which players, the market and Apple itself.
The presentation by those from “Cupertino” about the new feature in its iOS 14 operating system, called “ Tracking Transparency ”, by which when an app wants to track a user's Internet browsing it must ask for permission, has meant a change in the digital ecosystem that will affect any technology that uses advertising identifiers to function. Although this measure does not mean the disappearance of the IDs that allow one user to be differentiated from another, according to the whitepaper published by Infinia, it is very likely that a large part of the users will not grant this permission when the question appears, and will start using the application anonymously (Infinia publishes in its samples that about 98% of users did not grant permission).