Post by account_disabled on Jan 28, 2024 11:16:48 GMT
Oleg notes that these data are approximate, because everything depends on the maturity of certain industries towards direct channels. Thus, fashion and fashion, home and garden have historically been the first to use direct channels, so they have more experience in using certain tools. How often to send messages and what is better - mass or trigger mailings? Oleg notes that the average is 3 letters per month for each contact from the database.
However, if you look at companies that successfully drive Buy Bulk SMS Service traffic to their website, they send out 4 to 12 emails per month. As a rule of thumb, companies that send more emails don't attract more traffic. Approximately the same picture is observed for mobile push notifications. However, again, this is the big picture, and audience segmentation must be taken into account. You need to communicate with certain segments more often,
And with others less often. Subscribe to hot MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to monthly NEWS DIGEST Enter your E-mail What is better - mass or trigger mailings? Oleg Lesov argues that both are needed. Bulk mailings still generate more traffic, but if you compare the CTP by channel, it differs by almost 10 times. So, for 1 trigger email you will receive 10 times more clicks than for one mass email.
However, if you look at companies that successfully drive Buy Bulk SMS Service traffic to their website, they send out 4 to 12 emails per month. As a rule of thumb, companies that send more emails don't attract more traffic. Approximately the same picture is observed for mobile push notifications. However, again, this is the big picture, and audience segmentation must be taken into account. You need to communicate with certain segments more often,
And with others less often. Subscribe to hot MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to monthly NEWS DIGEST Enter your E-mail What is better - mass or trigger mailings? Oleg Lesov argues that both are needed. Bulk mailings still generate more traffic, but if you compare the CTP by channel, it differs by almost 10 times. So, for 1 trigger email you will receive 10 times more clicks than for one mass email.